Making Wholes From Parts

This week we needed to dive more into Google Analytics. When I say there is a lot of information in Google Analytics, there is A LOT! I may have shed a tear or two out of confusion and frustration. I was also second-guessing my choices of classes and my chosen degree. I do not understand this at all, so am I really cut out for this?      School has never been an easy thing for me. I don’t have the natural ability to learn things quickly. I take my time. Plus, if I feel like I have too many things on my plate I get very overwhelmed. If I get too overwhelmed then I start to shut down, I don’t do anything. So, I knew all of these things about myself before I came back to school. I also knew that the Lord knew these things about me, but He asked me to go back to school anyways. Having that prompting helped me be confident enough to go back. If the Lord thinks I can do this, then I can believe I can do it too.      One thing I knew for sure, I have to includ...

Something I found to be very helpful this week is looking at other websites and their social media accounts. I Googled other websites that are also selling Christian-based t-shirts. Surprisingly, I found several companies.      It was so informative to visit their websites and social media accounts. It was good to see their pictures, their numbers, and how they interact online. I felt like it could give me a good baseline of where to start for my website and social media accounts.      Something I did notice about these other websites is that they focus on encouraging individuals to build their faith in Christ. This makes my website different because I want to focus on that as well as families building faith in Christ together. I think if I can utilize social media in the right way, emphasizing my differences, then it will set me apart from my competitors in a big way.      I will say, I thought it was also refreshing to see these other...

     In my Google ads, I have chosen the link to my landing page to be the same link as the home page of my website. Since the start of building my website, I have thought that the landing page was similar to a shop window. It is the customer’s chance to look inside without actually buying anything. It also needs to be enticing enough to customers encouraging them to come in and look around.      I read this blog post from Instapage.com and I really like what they said here, “…a brand could have the perfect product or service to meet that consumer’s needs, but if it’s not advertised properly, a good relationship won’t form and a transaction will never happen. Using post-click landing pages as your online storefront offers an opportunity to provide a unique value proposition to highly segmented personas in a professional and credible way. It allows you to present your brand as an authoritative, relevant, and trustworthy source within your industry.” 1 ...