After launching my Google Ads campaign, I had some action on my website. I got an email from someone who used the form on my “Contact Me” page. I was so nervous and excited! I read the email ready to fulfill whatever order this customer had. They wanted me to cancel their tv subscription because they didn’t like the streaming service. Ha-ha! I was so confused as to why this person thought I was a tv streaming service. So, I went to my Google Ads campaign. There I was able to see the top search that led people to my website was the keyword “up faith and family”. I searched that keyword and I was led to a faith-based tv streaming service. I emailed the lady back with the website link that sent her to that service. Hopefully, it was helpful to her. I had my first interaction with someone who had “used” my website! It wasn’t the interaction I was hoping for, but I do think it has helped me analyze several things about my campaign and my website. I am now going to add some negative k...