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Display in the Window

    In my Google ads, I have chosen the link to my landing page to be the same link as the home page of my website. Since the start of building my website, I have thought that the landing page was similar to a shop window. It is the customer’s chance to look inside without actually buying anything. It also needs to be enticing enough to customers encouraging them to come in and look around.

    I read this blog post from Instapage.com and I really like what they said here, “…a brand could have the perfect product or service to meet that consumer’s needs, but if it’s not advertised properly, a good relationship won’t form and a transaction will never happen. Using post-click landing pages as your online storefront offers an opportunity to provide a unique value proposition to highly segmented personas in a professional and credible way. It allows you to present your brand as an authoritative, relevant, and trustworthy source within your industry.”1

    I can see how important it is to get your landing page just right. To me, I think that a website’s pictures are what will ultimately get customers to look around the website. If the pictures are mesmerizing then it will get the customers to take a deeper look at the products. That is something I am hoping to change soon, but for now, I do have pictures of my products and call-to-action buttons on my landing page.

    Thankfully, like an actual storefront, if I feel like my landing page isn’t enticing enough, I can always change the display in the window.

 

 

Mialki, S. (2023, March 21). 4 ways you can use landing pages as your Digital Storefront. Instapage. https://instapage.com/blog/digital-storefront-landing-pages/

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